Shogun Ham Says: PR Is 'Bands Best Friend'

Dynamic merchandise and live music - A match made on The Pacific Princess.

AUCKLAND–Local band Svelte, recently announced a strategic alliance that could have far reaching consequences for K' Road's live music scene. Svelte and top-notch Auckland promoter, Shogun Ham, signed a heads of agreement on Friday that could pave they way for a torrent of Svelte marketing and merchandise.

Joyce Tempest, a Panmure-based community fund raiser, was very impressed with a recent project Shogun completed for a rival organisation. "The vision statement and brand architecture Shogun developed for the Glen Innes Ratepayers Association or GIRPA (pronounced 'GURPA' by the organisation's new frog mascot) was simply stunning." Joyce is however "not impressed" with this new announcement from Shogun. "Our community was hoping for similar pizzaz, but we can't be associated with New Zealand music, it's just too grubby".

Meanwhile, the music industry is taking a wait-and-see approach before making plans to combat this new alliance. Source = Etlevs

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